Solar Today is a print and digital magazine that communicates the data-driven, fierce enthusiasm of the solar power industry to transform our energy use and combat climate change. It is written by experts in our professional community and was founded in 1987.
As a mission-based magazine published by the nonprofit American Solar Energy Society, which prioritizes economic justice, Solar Today is not politically neutral. Our readers and our writers have strong and sometimes conflicting and bipartisan ideas. We seek contrasting perspectives to encourage dialogue. We are also interested in international viewpoints.
Fairness is key to our success. In May 2022, we took steps to strengthen this. Our editors now ask all contributors to disclose their affiliations with the subjects and organizations they cover. We share this information transparently with our readers. Our editing process includes a step in which we filter out greenwashing.
Quarterly, we invite volunteer contributors to pitch op-ed explainers to us. An op-ed explainer is an opinion piece that is grounded in solid data and/or experience. Our writers’ guidelines describe this hybrid story form.
We also accept abstracts for peer-reviewed papers. Our peer review process is double-blind, so neither authors nor reviewers know one another’s names. The peer-reviewed section of our magazine functions as an open-access research publication.
Solar Today is now aligned with the ethics standards of the American Society of Magazine Editors and the Society of Professional Journalists. Our editor in chief has completed management training with the Emerging Leaders Institute at the News Leaders Association. She is also in communication with Trusting News, Local Independent Online News, the Online News Association, the American Society of Business Publication Editors, and other media organizations.
Our revenue derives from memberships, advertisements and donations. We separate our editorial and advertising processes.
We value feedback and respond to it proactively – including publishing corrections. Our workflow includes iterative process improvement. We communicate with the ASES Board of Directors and the Solar Today Editorial Board about the goals of our publication. You are welcome to contact us via email. Syndication inquiries are particularly of interest to our team.