Solar Today deputy editor
Brian Keane of SmartPower has a great short article in yesterday's Huffington Post on marketing solar. Among his observations:
The marketing message must address regional issues. Potential customers in Oregon are likely to express environmental concerns; customers in Arizona want a hedge against rising utility costs. In most parts of the country, it makes more sense to frame solar as a good investment.
Consumers are confused about solar technologies and don't know where to find either information or a trustworthy local installer. Keane doesn't say it explicitly, but this implies that, as an industry, we've not done simple outreach aggressively enough. ASES is doing its part with the National Solar Tour, Findsolar.com and Solar Today. But we need to get these products in front of a far wider audience.
Solar customers have stable, high incomes. Not surprisingly, they belong to an older demographic: 85% are over 45.
That's the gist. Go get ‘em.
Comments (2)
Where to find info?
I agree with Brian Keane's article in that consumers are confused about ... and where to find info. I have a blog and my reader's are always looking for some kind of "local"(1st hand preferably) info about solar or wind systems. Do you know of any source for info, other than ASES(which has the solar tour, it's super)?
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Huff Post Article
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Seth Masia
Liz Merry
